Color is very powerful, and that can be very true when you are selling a Waterloo Region home. Even though colours can be easily changed, sellers find it hard to move past a dislike of a certain colour to see that, and conversely the right use of certain colours can elevate a would-be buyer’s perception of a home.
These reactions are the reason home staging exists, and why we, like many of our fellow Realtors and real estate professionals often advise our clients to stage their Waterloo Region homes before putting them on the market. In fact, Angelica explained it in detail in one of the latest episodes of our Talk Series:
Colour trends come and go, but every year for the last twenty years everyone from home stagers and savvy real estate brokers to fashion designers and make up gurus have waited until the end of each year to see what the world’s leading colour authority, Pantone, will select to be their colour of the year for the upcoming year.
Pantone’s 2020 Colour of the Year
In years past these have often been very bold colours that, if they were used at all in home staging had to be used sparingly. 2020 is different though, as the company has chosen Classic Blue as the 2020 Colour of the Year.
The Psychology Behind Pantone’s Choice
Every year Pantone also explain the psychology behind their color choice. And this year is no different.
“Many of us looked at 2020 as the future, but now we’re here,” says Laurie Pressman, VP at Pantone Color Institute. “We landed back on the blue family, where we’ve been and where we are,” says Pressman. “Just not knowing where to go and who to trust…[blue is] the feeling of calm and reassurance that help us have that confidence to move forward.” Slightly heavy stuff perhaps, but broadly true.
But where does Classic Blue fit in the home, and in staging a home for sale? In her press interviews Ms. Pressman suggested it was perfect for the kitchen. All white kitchens were hugely popular at the start of this decade, but their appeal is fading now, and often people – and home buyers – find them too cold and stark. These spaces can be livened up by the addition of Classic Blue without risking offending people, as very few people would object to an elegant shade of blue like this one.
The Sherwin Williams Color of the Year
Pantone are not the only major company who release a buzzed about Colour of the Year. Paint giant Sherwin Williams do too, and in fact they surround their colour with an entire palette of colours.
Their official color of the year is also blue, a slightly darker shade called Naval. According to Sherwin Williams’ press release, Naval is designed to inspire tranquility and restfulness in a home.
Not only is this a great quality to have in your home while living in it, but also when staging it to sell. Homebuyers want to feel welcome, relaxed, and calm in their new home and this color can help them feel that way when touring or viewing photos of homes listed online.
Sherwin Williams also release a Palette of the Year and for 2020 they have created one full of colours that would be perfect for home staging, as you can see below.
What do you think of these colours? Would they appeal to you? How do you think they are best used? Why not join in the conversation on our Facebook page and let us know, we’d love to hear from you!