We do totally get it: At the end of what can sometimes be a lengthy and even exhausting process, when selling your home the idea of turning over a real estate agent’s commission at the closing can be a slightly painful prospect. And if you spend enough time Googling home selling on the Internet at large you’ll quickly come across all kinds of articles and resources that suggest giving the do it yourself thing a shot and going FSBO – For Sale By Owner – in order to hold onto more cash at the closing.
But before you do, it’s important to understand that there are advantages to using a real estate agent that you probably haven’t counted on, and that those advice articles have not discussed either. Here are five reasons to opt out of FSBO hell before you ever get in too deep and hire us to help with selling your home.
We Market Your Home for Free
Selling anything comes down to marketing and that is especially true when it comes to a big, big ticket item like a house. And in the 21st-century real estate world, there is a heck of a lot more involved in marketing a home for sale than sticking a ‘For Sale’ sign in front of the property.
Selling a home requires all kinds of marketing materials and resources be produced. Professional photography that showcases a property in the very best light, properly copywritten, designed and search engine optimized online listings, flyers, brochures (such things are still important) and even social media marketing. A Realtor includes all of this in their fee. And if you actually sit down and do the maths, both in terms of cost and time spent, we really are saving you quite a bit over trying to do it yourself.
We Have Lots in Common with Stage Parents
Stage parents are those Moms and Dads who love their kids to bits but, in order to help them get ahead and achieve their goals, they are not afraid to offer constructive criticism and gentle advice. And Realtors have a lot in common with them.
We know that you probably love the cosy, homey living room you’ve been living with for a decade but we also know that it’s not the best use of the space to showcase it for selling purposes. And because our sole goal is to help you sell your home for the best price possible in the most expedient time frame we will tell you that, and then guide you to a solution that will work.
We Have a Great Squad
Once you have been in real estate business for a while you have assembled yourself a pretty good squad, just as a result of doing your job every day. Does your back garden need more than a bit of help before the house goes to market? We can hook you up with our go-to landscaper who we know does a great job every time.
Need someone to take care of those bigger than DIY but not big enough for a contractor repair and touch up jobs that need to be taken care of? We know good people for that too. Our squad can save you time, money and heartache and no, it’s not about kickbacks or favoritism, it’s about knowing that you have to have good people on your side in order to get the job done.
We Will Always Strive for the Best Price Possible
Pricing the home correctly is one of the most important aspects of selling a home and negotiating on that asking price is right up there too. And any good real estate agent has to have that negotiating magic in their blood if they themselves want to eat at the end of the month. The more you get paid, the more we get paid — and so we’ll do anything in our power – and within the law – to push up that price
And once an offer comes in, we really do know if and how you should counter, and what that counteroffer should look like. Higher price, different closing date, different contingencies, fees exclusion — use us to get into the nitty-gritty of the final negotiations for the best possible outcome.
We Save You Lots of Time, And Time Is Money
Ask someone who’s tried it. An FSBO sale is a real time suck. In order to accommodate potential buyers, FSBO sellers often have to take time off work at some point. And taking time off work usually means losing money, or at least precious holiday time and sick days. You also have to be willing to show at inconvenient times. Sure you love going for Sunday brunch with the family but that has to go out of the window if a motivated buyer wants to stop by at 11 to talk a deal.
Showing your home is a part of our job, we’re used to crazy hours and last minute requests. And it’s also part of our job to make the selling process as unobtrusive into the rest of your life as possible and we all take our responsibilities seriously. So go have that great brunch, we’ll have you covered back at the house when the buyer arrives. We’ll also set up that Open House, with all the little extras, stay all through it, answer all the questions and guard your home like it’s our own, all while you go do something else (like your job)
In the end, the bottom line is that a real estate agent is there to do all the things you cannot. Selling a home is an admittedly rather arduous process that requires multiple thinking caps, lots of time, lots of effort and some serious skills. And as we can promise to bring all of those things to the table our commissions are really not unreasonable at all when you weigh up the alternatives.